Which component is critical for the ongoing support of a road safety program?

Public and institutional visibility is essential for the ongoing support of a road safety program. This visibility helps raise awareness about the importance of road safety measures among the general public and key stakeholders, including government institutions, non-profit organizations, and private sectors. When a road safety program is visible, it attracts more attention and support from the community, leading to stronger advocacy and participation.

Furthermore, enhanced visibility fosters collaboration among various stakeholders, making it easier to share resources and strategies to reduce road hazards effectively. Engaging the public through campaigns that highlight the program's goals reinforces its importance and can motivate individuals and organizations to contribute actively.

In contrast, relying solely on celebrity endorsements does not guarantee long-term effectiveness and may not engage the community adequately. Increased funding is important but typically comes as a byproduct of heightened visibility and community involvement; it doesn’t replace the need for a strong, recognizable presence. Limited community involvement would likely undermine the program’s efforts, as broad community support is crucial for sustainability.