What type of behaviors can road safety campaigns seek to change?

Road safety campaigns primarily focus on driving behaviors that endanger road safety because these behaviors are directly linked to the risk of accidents and injuries on the road. The primary objective of these campaigns is to promote safe driving practices, such as obeying speed limits, avoiding distractions (like using a mobile phone while driving), and adhering to traffic signals. By targeting these specific behaviors, campaigns aim to reduce the likelihood of collisions and improve overall safety for all road users, including drivers, passengers, pedestrians, and cyclists.

Campaigns may also incorporate elements related to the behavior of other road users, but the emphasis remains on modifying the actions of drivers since their choices have a significant impact on road safety outcomes. This focus makes it possible for stakeholders involved in road safety, such as law enforcement agencies and community organizations, to implement effective strategies that lead to measurable changes in road safety statistics.