What are the primary goals of road safety campaigns?

The primary goals of road safety campaigns focus on raising awareness and educating the public about the importance of following safety regulations and best practices while on the road. These campaigns aim to reduce the number of accidents, injuries, and fatalities by informing drivers, pedestrians, and cyclists about safe behaviors, the dangers of distracted driving, the importance of seat belts, and the need for proper adherence to traffic laws.

Educating the public fosters a culture of safety, encouraging individuals to take personal responsibility for their actions while maintaining a strong collective effort in making roads safer for everyone. Emphasizing education and awareness effectively addresses the root causes of many road safety issues, ultimately leading to more conscientious road use and improved overall safety statistics.

Other options do not align with the objectives of road safety campaigns. For example, increasing traffic volume does not inherently contribute to safety and can actually lead to more congestion and higher risks of accidents. Maximizing car sales has no direct connection to improving road safety and could even promote more vehicles on the road without addressing the underlying safety concerns. Finally, promoting traffic law violations directly contradicts the goals of safety campaigns, which seek to uphold and enhance accordance with traffic laws to protect all road users.